WHO WE ARE
— bringing together engineering, AI, and infrastructure to craft refined, production-grade digital experiences into the new age of web development.
Still delivering with WordPress but hitting limits? We help agencies transition to Payload + modern stacks — without disrupting your pipeline. From rebuilds to complex features, we step in where templates and plugins fall short.
ExploreEver clicked around a site and it just feels… slow, clunky, or annoying? Pages reload. Things reset. It doesn’t quite keep up. That’s not your business — that’s the way it was built. We build it differently. So it actually keeps up with you.
ExploreOur boilerplates and components are built from real production work — so you can build faster, cleaner, and without hacks. Free to start. Premium when it matters.
ExplorePartners
Small team,
big output
We're a consortium. No account managers, no junior handoffs — you work directly with the people building your product.
Hadi Zainal
Creative Developer / Designer
Hadi Zainal is a multidisciplinary Design Director, creative technologist and founder with more than 20 years of experience across UI/UX, branding, digital products and front-end development. He co-founded Digital Hustlaz and currently leads Designs Dusted, combining design, engineering and systems thinking to create websites, platforms, CMS architectures, automation and business tools that bridge creative direction with practical, scalable technology.
DesignDevelopmentJibrail Idris
CTO / Ai Automation Expert
Jibrail Idris is a Singapore-based technology entrepreneur and Founder & CEO of InitD. His work spans AI, cloud technology, Web3 and digital product development, with experience delivering innovative technology projects for businesses and major brands. Today, he leads InitD’s development of AI solutions, automation platforms and practical AI training for organisations.
AIDevelopmentPasha Zahari
Network / Database Specialist
Pasha Zahari is a Malaysian technology entrepreneur and technical leader with more than two decades of experience across IT systems, digital platforms, fintech, blockchain and AI. Associated with Designs Dusted as a creative arm, he currently serves as CTO of Digital Hustlaz, leading technology strategy, product engineering and innovation across emerging digital technologies.
Database NetworksDevelopment
What We Do
Services built for
modern teams
We specialise in the intersection of designers, developers and marketers — where beautiful interfaces meet robust, scalable code.
UX/UI Design
User research, wireframing, prototyping, and high-fidelity design systems built for developer handoff.
Web Application Development
Full-stack Next.js applications with Payload CMS, TypeScript, and modern deployment pipelines.
CMS Architecture
Payload CMS setup, custom collections, content modeling, and editorial workflow design. We build content systems that editors love and developers don't dread maintaining.
Digital Product Consulting
Technical strategy, architecture reviews, and product roadmap planning for digital teams. We help you make the right decisions before writing a single line of code.
Performance & Optimization
Core Web Vitals audits, bundle analysis, image optimization, and caching strategies. We turn slow, bloated sites into fast, lean experiences that rank and convert.
Automation (OfficeDesk.ai) - initd
Streamline internal workflows and repetitive tasks with lightweight, intelligent automation — built to integrate seamlessly into your stack.
How We Work
A process built for
real outcomes
Lean, transparent, and execution-focused — keeping you involved without slowing things down.
Discover
Deep-dive into your goals, users, and constraints — setting a clear foundation.
Design
Systems, flows, and interfaces — built fast, validated early
Build
Clean, scalable code — shipped in tight, iterative cycles.
Launch
Deployment, monitoring, and documentation — ready for real-world use.
Automate
Agentic workflows and reduce friction across your operations.
Launch
Ongoing improvements, scaling, and long-term system health.
Studio Services
We build what
you imagine
Working across design, development, and systems, we deliver work that goes beyond surface-level builds. We take on projects where structure, performance, and long-term thinking matter, from product design to full-stack delivery.
UX/UI Frontend Engineering
User research, wireframing, prototyping, and high-fidelity design systems to high-performance interfaces built with modern frameworks.
Product Design
From idea to validated experience — structured, scalable, and ready to build.
CMS Implementation
Structured, scalable content systems built with Payload CMS — giving you full control, flexibility, and long-term performance beyond traditional CMS setups.
Agentic Workflow Automation
Automate routine workflows with intelligent agents that reduce manual effort, streamline operations, and free your team to focus on higher-value work.
Selected Work
Projects we're
proud of
Web App2025Meridian Finance Dashboard
A full-stack financial analytics platform with real-time data visualization, role-based access control, and a custom design system built in Next.js + Payload CMS.
Web App2025Meridian Finance Dashboard
A full-stack financial analytics platform with real-time data visualization, role-based access control, and a custom design system built in Next.js + Payload CMS.
Web App2025Meridian Finance Dashboard
A full-stack financial analytics platform with real-time data visualization, role-based access control, and a custom design system built in Next.js + Payload CMS.
Client Stories
Don't take our word for it
Maya Ellison
We needed a site that felt considered without making everyday updates complicated. The service pages now have a clear structure, and our team can change images and copy without worrying about breaking the layout.
Daniel Mercer
Our old site made it difficult to explain the different kinds of work we take on. The new layout gives each service enough room, and the enquiry form asks the questions we actually need answered before a first call.
Priya Rowan
The most useful part was getting a consistent set of page sections. We can put together a campaign page using the same visual language as the rest of the site, while still having enough flexibility to make it feel distinct.
Maya Ellison
We needed a site that felt considered without making everyday updates complicated. The service pages now have a clear structure, and our team can change images and copy without worrying about breaking the layout.
Daniel Mercer
Our old site made it difficult to explain the different kinds of work we take on. The new layout gives each service enough room, and the enquiry form asks the questions we actually need answered before a first call.
Priya Rowan
The most useful part was getting a consistent set of page sections. We can put together a campaign page using the same visual language as the rest of the site, while still having enough flexibility to make it feel distinct.
Maya Ellison
We needed a site that felt considered without making everyday updates complicated. The service pages now have a clear structure, and our team can change images and copy without worrying about breaking the layout.
Daniel Mercer
Our old site made it difficult to explain the different kinds of work we take on. The new layout gives each service enough room, and the enquiry form asks the questions we actually need answered before a first call.
Priya Rowan
The most useful part was getting a consistent set of page sections. We can put together a campaign page using the same visual language as the rest of the site, while still having enough flexibility to make it feel distinct.
Maya Ellison
We needed a site that felt considered without making everyday updates complicated. The service pages now have a clear structure, and our team can change images and copy without worrying about breaking the layout.
Daniel Mercer
Our old site made it difficult to explain the different kinds of work we take on. The new layout gives each service enough room, and the enquiry form asks the questions we actually need answered before a first call.
Priya Rowan
The most useful part was getting a consistent set of page sections. We can put together a campaign page using the same visual language as the rest of the site, while still having enough flexibility to make it feel distinct.
Alex Fenwick
I was looking for components I could adapt to a client project. Having the configuration alongside the component made the setup easier to follow. I still adjusted the spacing and typography, but the structure gave me a useful starting point.
Sophie Calder
We wanted the products to do most of the talking. The simpler navigation and larger image layouts make the range easier to browse, especially on a phone. Updating a collection no longer feels like a job we need to put off.
Alex Fenwick
I was looking for components I could adapt to a client project. Having the configuration alongside the component made the setup easier to follow. I still adjusted the spacing and typography, but the structure gave me a useful starting point.
Sophie Calder
We wanted the products to do most of the talking. The simpler navigation and larger image layouts make the range easier to browse, especially on a phone. Updating a collection no longer feels like a job we need to put off.
Alex Fenwick
I was looking for components I could adapt to a client project. Having the configuration alongside the component made the setup easier to follow. I still adjusted the spacing and typography, but the structure gave me a useful starting point.
Sophie Calder
We wanted the products to do most of the talking. The simpler navigation and larger image layouts make the range easier to browse, especially on a phone. Updating a collection no longer feels like a job we need to put off.
Alex Fenwick
I was looking for components I could adapt to a client project. Having the configuration alongside the component made the setup easier to follow. I still adjusted the spacing and typography, but the structure gave me a useful starting point.
Sophie Calder
We wanted the products to do most of the talking. The simpler navigation and larger image layouts make the range easier to browse, especially on a phone. Updating a collection no longer feels like a job we need to put off.
Book a call with
our team
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What to expect
Start a Project
Let's build
something great
Tell us about your project and we'll get back to you within one business day. We take on 3–4 projects per quarter, so spots are limited.
